ISTANBUL
Adidas, FIFA's 2014 World Cup official sponsor and product supplier on Thursday is Istanbul advertises its new products prepared for the world cup tournament to be held in Brazil between 12 June and 13 July.
German brand Adidas' new football boot collection called Samba Pack, Battle Pack and Earth Pack along with their World Cup kits were unveiled in Adidas' Show Room located in Mecidiyekoy Ronesans Biz Plaza in Istanbul.
Adidas Communication Manager Ozlem Ardiyok said that four different boot models (the adizero f50, Predator, Nitrocharge and 11Pro) have unique features for players who have different positions on the field.
Ardiyok stated that Adidas is the kit sponsor of nine teams including Argentina, Spain and Germany. World-renowned football stars, Lionel Messi, Dani Alves, Mesut Ozil and Kaka will wear the German brand's products.
The brand's commercial film prepared specially for 2014 FIFA World Cup starring Zinedine Zidane, David Beckham and Gareth Bale was displayed at the product launch in Istanbul.
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