Tesla sales plunge in EU despite surge in electric car market
Chinese automakers gain ground as Musk’s firm faces political backlash, competition

ISTANBUL
Tesla’s sales in the European Union tumbled 42.4% in July from a year earlier, even as the region’s electric vehicle market accelerated, according to figures released Thursday by the European Automobile Manufacturers’ Association (ACEA).
The US-based company led by billionaire Elon Musk sold 6,600 vehicles in the EU last month, down from 11,465 in July 2024. Across Europe -- including the EU, the European Free Trade Association and the United Kingdom -- Tesla’s sales dropped 40.2% year-on-year to 8,837 units.
The decline stands in stark contrast to the broader market. Battery-electric vehicle sales in the EU jumped 39.1% in July, reaching 142,699 units, ACEA said.
Chinese manufacturers, meanwhile, continue to expand their footprint. Sales by Chinese automakers in Europe climbed 63% in June compared with a year earlier, totaling 65,808 units, according to industry data provider JATO Dynamics. Their market share nearly doubled to 5.7% that month.
Tesla's sales have been rapidly declining in Europe in recent months due to Musk's controversial political stances, his intervention in European politics and rapid competition from Chinese brands.
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