Economy

Porsche global sales decline 6% in January-September

Some 212,509 units sold worldwide, while only 32,195 cars delivered to China in 9 months, marking 26% drop amid rising Chinese competition

Bahattin Gonultas, Emir Yildirim  | 09.10.2025 - Update : 09.10.2025
Porsche global sales decline 6% in January-September

BERLIN 

Global sales of Porsche, the luxury car brand of the German Volkswagen Group, declined 6% in the first nine months of the year as demand from China and Europe waned, according to a statement on Thursday.

The number of global car deliveries by the luxury carmaker fell to 212,509 units in January-September.

Porsche delivered only 32,195 units to China in the same period, marking a 26% decline.

The luxury brand cited challenging market conditions, especially in the luxury segment, as well as the rising competition from China.

Porsche’s deliveries to China make up 15% of its global sales, while suffering from the tariff tensions between the EU and China.

Porsche’s sales to North America climbed 5% in the first nine months of the year to 64,446, while its sales in Germany fell 16% to 22,492 units.

The German luxury brand’s sales in Europe — except for Germany — declined 4% to 50,286 units, according to the statement.

Porsche, a brand that depends entirely on exports, lowered its sales expectations for this year in a statement last month due to weak demand, competitive pressure in China, and US tariffs.

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