By Muhammed Ali Gurtas
Turkey's national flag carrier Turkish Airlines introduced its new in-flight safety video in partnership with Warner Bros. and The LEGO Movie franchise, the airline said Thursday.
"In partnership with Warner Bros. and featuring the popular characters from The LEGO Movie franchise, the safety video will be shown on all flights starting today and will also debut online," the company said in a written statement.
According to Turkish Airlines, the safety video is the first LEGO safety video ever made and demonstrates step-by-step safety procedures to passengers in a fun, unique style.
"Turkish Airlines is proud to have one of the youngest fleets in the world and strives to achieve the best in aviation safety standards," the airline said, adding:
"The safety video will kick off the 'biggest partnership with the smallest cast ever assembled', hinting there is much more to come from the Turkish Airlines and LEGO Movie franchise alliance."
The national flag carrier said leading up to the worldwide release of "The LEGO Movie 2” -- in February 2019 -- Turkish Airlines will roll-out a global TV campaign, film-themed planes, and launch inflight and in-airport gigs, and even a second safety video.
The airline noted that 30 different versions of the new safety video were created, both in English and Turkish, to cover the safety particulars of the 15 different airplane models in the Turkish Airlines fleet.
"As a leading global airline with an emphasis on safety, we are excited to partner with Warner Bros. and The LEGO Movie franchise for this video," said Ilker Ayci, the airline's chairman.
"We are both brands that are enjoyed around the world, bringing together generations and cultures everywhere," he said. "We hope that our passengers can enjoy this new video, which has something for everyone."
"We are thrilled to be working with Turkish Airlines again and 'widening their world' to include that of our colorful LEGO Movie universe," the statement quoted Blair Rich -- the president of worldwide marketing at Warner Bros, as saying.
"The partnership showcases the best of two different brands converging in a clever and imaginative way, connecting to consumers and entertaining them," Rich said.
Turkish Airlines, founded in 1933 with a fleet of five aircraft, currently has 325 aircraft, including passenger and cargo planes, and flies to more than 300 destinations in 121 countries.
Last year it carried 68.6 million passengers with a 79.1 percent seat occupancy rate.