ISLAMABAD
Pakistan on Wednesday urged the media in Turkey to play their role in spotlighting various issues related to Kashmir and, in particular, the tales of “half-widows” and prisoners.
Addressing a ceremony in the capital Islamabad, Pakistan National Assembly Kashmir Committee Chairman Shehryar Afridi said his government is “employing modern media tools to protect the heritage of Kashmir.”
“Pakistani and Turkish media should narrate the tales of half-widows and prisoners of conscience of Indian illegally occupied Jammu and Kashmir to world audiences,” Afridi told the launch ceremony of the website "Turkey Urdu," which aims to bring the two countries closer.
Half-widow refers to Kashmiri women whose husbands have disappeared during the ongoing conflict in Kashmir. These women do not know if their husbands are dead or alive.
“Turkish media is available to Pakistan to present its good image abroad,” Turkish Ambassador to Pakistan Mustafa Yurdakul said at the occasion. 
“Building a narrative is important in today's world, but I believe that now we have many, many media that you can use to spread the true, genuine image of Pakistan around the world,” Yurdakul said.
He urged the Pakistani pubic to watch Turkey’s English-language channel TRT World and follow Anadolu Agency, Turkey’s premier news provider.
“They are making very in-depth, correct analyses, putting everything in in the right perspective,” the ambassador added.
“We have TRT Urdu, which is also available online, and we have Anadolu Agency’s representation here in Pakistan. It is up to you and us to come up with a receptive narrative,” he said.
‘New soul to Muslim heroes’
Afridi, the committee head, said Turkish media has reduced "the influence of Western media on Muslim youth."
“It is unparalleled,” he said, and added: “Turkish media has instilled a new soul to Muslim heroes.”
Referring to popular Turkish TV series exports such as Dirilis Ertugrul and Yunus Emre, Afridi said Pakistan and Turkey will fight the “case of the revival of the Muslim ummah, and the future world will present the Pakistan-Turkey friendship as a model for world nations.”
“The media's role in modern times has proved its utility,” he said. “The way the Western world has used modern media tools to distort the image of Muslims proves this. They have distorted history through misusing media tools. This is why Prime Minister Imran Khan has been urging that the media be used to project the true image of Pakistan and the Muslim ummah.”
He added: “Turk Lala is another project of Tekdin Films, and the Kashmir Committee is supporting this initiative.”
Turki Lala, a series proposed by Turkey and Pakistan, will highlight the role of South Asian Muslims in the sub-continent during the Balkan Wars.
“We are projecting Kashmiri culture through all modern tools, including art, culture, and the performing arts. Humanity needs to be protected and promoted, and the Kashmir cause will be projected and promoted,” he added.
Ambassador Yurdakul urged Pakistanis to make efforts to “boost economic, commercial and investment exchanges between the two countries.”
"With better business conditions in Pakistan and a better understanding that Turkish companies working in this country are an important asset for Pakistan, I am sure more Turkish investors and entrepreneurs will come to this beautiful country,” he said.
Disputed region
Kashmir, a Muslim-majority Himalayan region is held by India and Pakistan in parts and claimed both in full. A small sliver of Kashmir is also held by China.
Since they were partitioned in 1947, the two countries have fought three wars – in 1948, 1965 and 1971 – two of them over Kashmir.
Some Kashmiri groups in Jammu and Kashmir have been fighting against Indian rule for independence, or for unification with neighboring Pakistan.
According to several human rights groups, thousands of people have been killed in the conflict in the region since 1989.
