Idea for trophy came from Silvio Gazzaniga, Valentina Losa’s grandfather, says CEO of Bertoni, 4th-generation family company founded in 1900s
Piero Cruciatti • December 01, 2022 • update: December 01, 2022
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on World Cup trophies at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on World Cup trophies at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on World Cup trophies at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A World Cup trophy is on display at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A World Cup trophy is on display at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A World Cup trophy is on display at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
Inside the World Cup trophy factory
MILAN, ITALY - NOVEMBER 21: A personnel works on a World Cup trophy at the GDE Bertoni headquarters in Milan, Italy on November 21, 2022. GDE Bertoni headquarters is a small building situated in the industrial area of Paderno Dugnano, a town on the outskirts of Milan, northern Italy. It has two floors of offices and workshops and a dozen employees. The company is one of the tens of thousands of small and medium enterprises that make up the backbone of the Italian economy and contribute to making it one of the most prosperous in the world. But it is here that one of the most iconic objects on the planet has been produced for the past 50 years: the World Cup trophy. ( Piero Cruciatti - Anadolu Agency )Piero Cruciatti
