LONDON

The UK government on Wednesday appointed David Dinsmore, former editor of The Sun and current chief operating officer of News UK, to a newly created senior civil service role aimed at overhauling government communications.

Starting in November, Dinsmore will serve as the permanent secretary director of communications, based in the Cabinet Office.

Dinsmore edited The Sun from 2013 to 2015, the tabloid newspaper known for its bold headlines, populist tone, and wide readership across the country.

The position was established following concerns raised by British Prime Minister Keir Starmer over the effectiveness of current communication strategies.

Dinsmore will lead the government communication service, overseeing the delivery of the government’s messaging across all departments.

"I congratulate David on his appointment as Permanent Secretary Director of Communications. He brings years of executive experience to the task of transforming the way we communicate with the public," Cabinet Secretary Chris Wormald said in a statement.

"It is an honor to be asked to lead this important mission at such a pivotal moment," said Dinsmore. "Clear and engaging communications are central to public trust, policy delivery, and national resilience. The media landscape is evolving at a rapid pace, supercharged by AI, and I look forward to helping the government leverage the exciting opportunities in front of us."

The role is a civil service appointment, distinct from the political director of communications at No 10.