MELVILLE, N.Y.--(BUSINESS WIRE)-- Marchon Eyewear today announced the purchase of Dragon Alliance, one of the world’s leading goggle and eyewear brands in the action sports market.

Will Howard, founder and CEO of Dragon said, “This is a very significant day for Dragon. We are very excited about becoming part of the Marchon family. Since our founding in my garage in Capo Beach, California in 1993, Dragon set out to be the leading independent eyewear and accessories brand in the active youth lifestyle market. We do this by supporting the best athletes with the best product, and remaining very connected to our core retailers and consumers. This is the driving force behind the company’s success. With the support of Marchon and VSP, we will become an even stronger company, while remaining true to our heritage.”

Fueling Dragon’s recent growth have been innovative, diversified products in all eyewear categories. There is an emphasis on creating high-quality functional products that appeal to the youth market and push outside the boundaries of the status quo. This includes the recent groundbreaking launch of the frameless Advanced Projects Infinity snow goggle.

Claudio Gottardi, Marchon President and CEO said, “This new partnership with a young, dynamic team at Dragon will significantly increase Marchon’s presence in the action sports market. Dragon is a first class company in this category. Dragon’s emphasis on quality products and innovative design completely aligns with Marchon’s. We look forward to further extending the reach of Dragon and leveraging its design and technology leadership.”

The Dragon team will continue to be based in Carlsbad, California. Will Howard will remain as CEO, leading Dragon’s growth and the team into the future. Dragon will continue to be a free-thinking, alternative brand that appeals to the core participants of action sports and youth lifestyle markets.

Find out more about Dragon at www.dragonalliance.com.

About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including:
Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

About Dragon Alliance

Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a youth, lifestyle brand and is distributed in over 40 countries. Dragon has a world class team of athletes which help inspire the design and technology of a range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.