Top Turkish furniture showroom eyes expansion abroad
With US furniture showroom set to open next year, top Turkish firm Modoko looking to do the same in Europe, Middle East
ISTANBUL
With a showroom set to open in the U.S. next year, Modoko, Turkey's oldest furniture showroom dealer, is looking to do the same in the Europe and Middle East markets.
As a key player in Turkey's $20 billion furniture market, Modoko hopes to boost its exports by 30% in 2020, said CEO Koray Caliskan in a press release on Monday.
Speaking at an event Sunday marking Modoko's 50th anniversary, he noted that the company currently exports to 40 countries in Europe, the U.S., the Central Asian Turkic republics, and the Middle East.
With its 350 shops in Istanbul boasting over 150,000 square meters (1.6 million square feet) of total retail space, Modoko meets 40% of furniture demand in the Turkish metropolis, he said.
On Modoko’s U.S. plans, he said the showroom will have a minimum 15,000 square meter size (161,000 square feet) and feature 80 brands.
"We’re aiming for $1 billion sales in the first year, and we also started looking into establishing the same model malls in Europe and the Middle East," he stressed.
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