Aysu Bicer
01 July 2024•Update: 01 July 2024
LONDON
The leader of the UK Liberal Democrats on Monday took an unconventional approach to campaign stunts by doing a bungee jump to inspire voters to consider voting for his party.
Trying to deliver a serious message through a daring act, Ed Davey stressed the need for voters to break from their usual voting patterns and support the Liberal Democrats.
The stunt, taking place just days before Thursday’s Election Day, sparked mixed reactions.
Observers speculated on various potential political metaphors from the bungee jump. Some suggested it represented the idea that even after significant declines, there is a potential for recovery.
Others noted the elastic nature of political principles that, despite being stretched, remain resilient.
Davey said the jump was meant to encourage voters to "do something you’ve never done before" by voting for the Liberal Democrats.
Polls have been relatively static over the past weekend, with main opposition Labour maintaining a 20-point lead over the Conservatives and Reform UK gaining an additional 2%.
Recent Westminster voting intention data from Ipsos, collected on June 21-24, places Labour at 42%, down one percentage point from earlier in the month.
The Conservative Party, led by Rishi Sunak, has seen a significant decline, dropping four percentage points to 19%.
The Liberal Democrats have seen a modest increase, now at 11% (+3), while the Green Party stands at 7% (-2).
