Mucahithan Avcioglu
30 January 2026•Update: 30 January 2026
ISTANBUL
Türkiye generated tourism income of $65.23 billion in 2025, up 6.8% year-on-year, the Turkish Statistical Institute (TurkStat) said Friday.
The total number of visitors last year reached 63.92 million, an increase of 2.7% compared to 2024, according to the data.
Average spending per visitor rose 3.7% to $1,008 in 2025, while average daily spending stood at $100.
Package tours accounted for 28.2% of total tourism income, followed by food and beverage spending at 21.1% and international transportation at 12.8%.
Most visitors came to Türkiye for travel, entertainment, and sportive and cultural activities, accounting for 67.7% of the total.
Visiting relatives and friends was the second most common reason at 19.6%, followed by shopping at 5.9%.
Meanwhile, Türkiye’s tourism expenditures rose 24% to $9.6 billion in the same period.
The number of Turkish citizens traveling abroad also increased 4.4% to 11.9 million in 2025.
Commenting on the data, Türkiye's Finance Minister Mehmet Simsek said the country's tourism revenues exceeded the medium-term economic program target, reaching $65.2 billion with a 6.8% increase.
"Thanks to our policies aimed at spreading tourism across all four seasons and different areas, average spending per person rose above $1,000," Simsek wrote on the Turkish social media platform NSosyal.
