Heineken plans to cut up to 6,000 jobs amid slowing beer demand
Dutch brewer to reduce workforce as it faces declining volumes and challenging market conditions
ISTANBUL
Heineken announced on Wednesday plans to cut between 5,000 and 6,000 jobs globally as the Dutch brewer grapples with declining beer volumes and challenging market conditions.
The reduction, affecting roughly 7% of the company’s 87,000-strong workforce, is part of a broader strategy to save nearly €500 million ($520 million) annually.
The announcement came as the company reported its full-year results for 2025, revealing a 1.2% drop in global beer volume and a sharper 3.4% decline in Europe.
Despite the slump in sales volume, the company posted a 4.4% increase in operating profit for the year.
CEO Dolf van den Brink, who confirmed he will step down in May, described the job cuts as a necessary intervention to restore agility and fund future growth.
CFO Harold van den Broek noted that the restructuring would impact all levels of the organization, with a particular focus on operations in Europe.
The company also lowered its outlook for 2026, forecasting operating profit growth of between 2% and 6% down from previous guidance.
Rising operational costs, adverse weather patterns and a shift in consumer preferences were cited as key factors pressuring the industry.
Heineken shares rose following the news, as investors responded positively to the aggressive cost-saving measures despite a weak demand forecast.
The restructuring plan is expected to be implemented over the next two years as the company streamlines its operating model.
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