By Tuba Sahin and Dilara Zengin
Being one of the oldest sweets in the world, the traditional Turkish delight has become a part of
Zeynep Turudi, the owner of Truede, told Anadolu Agency that the company sells Turkish delight in stores across the U.K. and exports to 15 countries -- including the U.S., Canada, Australia, United Arab Emirates, Qatar, Germany
Turkey exported Turkish delights worth $15.8 million in the first eight months of this year, according to the Turkish Statistical Institute (TurkStat).
The U.K. was the top export market for Turkish delight exports, with more than 520 tons for $1.57 million.
"Today, our products are sold in many markets in the U.K., and our
Turudi, who grew up in London and studied computer science engineering, turned to the Turkish delight sector while she was planning to import technology products from Japan to the
“I saw there was a gap in the [British] market for authentic and natural Turkish
She spent nearly two years doing market research to find the right manufacturer that would appeal to British tastes, Turudi said and added:
“Brits know Turkish delight and give it as a Christmas gift. They love different
"Our products are located in the natural products department in stores. Consumers buy it without hesitation because our colors and aromas are all made from natural ingredients,"
She noted that she does not only sell the Turkish delights in British
Anadolu Agency website contains only a portion of the news stories offered to subscribers in the AA News Broadcasting System (HAS), and in summarized form. Please contact us for subscription options.