Turkey, World

Turkey ranks 3rd 'halal tourist' destination: Report

Halal tourism projected to contribute $300 billion to world economy in 2020

Riyaz ul Khaliq   | 11.04.2019
Turkey ranks 3rd 'halal tourist' destination: Report A drone photo shows the aerial view of the Kaputas Beach during a summer day in the resort town of Kalkan in Turkey's Antalya province on August 27, 2018. Kaputas Beach known with its turquoise color, located between Kalkan and Kas districts in southwest of Turkey. ( Ali Rıza Akkır - Anadolu Agency )


Turkey was ranked the world's third best tourist destination conforming to Islamic guidelines (known as halal) in 2019 by the Global Muslim Travel Index (GMTI) released earlier this week. 

Singapore-based Mastercard-Crescent rating agency said in its latest report that Indonesia along with Malaysia claimed the top spot on the index, both with a score of 78.

Turkey rose to 75 points from 69.1 in 2018, stepping up one rank.

Crescent Rating CEO Fazal Bahardeen released the report in Jakarta saying Indonesia was striving "most aggressively" to develop its halal tourism sector.

Turkey came in second after Saudi Arabia as an "inbound" halal destination among members of the Organization of Islamic Cooperation (OIC).

"The top ten [OIC countries] destinations account for 22% of the Muslim inbound travel. These ten destinations account for 36% of the total Muslim inbound market," said Bahardeen, adding that many countries adopted GMTI standards to improve their standings as global tourist destinations

The report underlined that Halal tourism's contribution to the global economy is projected to jump 35 percent to $300 billion in 2020 from $220 billion in 2016, and that the sector was based on four main criteria including access, communication, environment and services.

"This report aims to set the stage for the next phase of development of the Muslim Travel Market; 'Halal Travel 2.0'," said Bahardeen.

To help all stakeholders form plans to grow the market, he noted five "Halal Travel Development Goals", including integration, diversity and faith; heritage, culture and connection; education, insights and capabilities; industry, innovation and trade; and well-being and sustainable tourism.

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