ISTANBUL
Turkey's state-run air carrier Turkish Airlines (THY) signed an agreement with prominent advertisement agency Crispin Porter+Bogusky to conduct its global advertising operations.
Boasting the world's most comprehensive flight network to the largest number of international destinations, Turkish Airlines has signed an agreement with Crispin Porter+Bogusky, one of the world's leading advertising companies, to promote its improved service quality to an even wider audience.
Statement made by THY's Press Office carried THY General Menager Temel Kotil's message, quoting him, "We aim to be among the top five airways in the world. We are happy to start working with an influential advertisement company that will help us achieve our goal."
Crispin Porter+Bogusky's CEO Andrew Keller said they are excited about the cooperation with THY adding that "The global economy focus is moving East and we, together with Turkish Airlines, anticipate changing the industry's standards for the better."
Crispin Porter+Bogusky has already started working on the second version of the commercial "Kobe vs. Messi: Legends on Board", which became a hit across the globe. The global advertising campaign will soon be released across the world. Developed in conjunction with the Company's new brand positioning strategy, launched last year, the new corporate motto will be used for the first time in the "Kobe vs. Messi" commercial video.
englishnews@aa.com.tr
