What is greenwashing?
Companies may not be as green as they claim in their advertisements
ANKARA
As the effects of climate change become more visible with each passing day, companies have started to step up their environmental action through green projects.
The expanding market shares of green-labeled products marked "natural," "sustainable," or "environmentally friendly" indicates consumers' rising environmental awareness.
Though many companies have sought to draw in more customers by being greener, cleaner, and more sustainable than their competitors, many may not be as green as they claim in their advertisements.
Exploring the concept of "greenwashing," Anadolu Agency has looked deeper into the advertisements of international companies claiming to be "environmentally friendly."
Greenpeace activist Amina Adebisi Odofin and Sumona Majumdar of the General Counsel at the Earth Island Institute deal with this matter from diverse perspectives.
