The Royal Shakespeare Company (RSC) announced its decision on Wednesday to end its partnership with oil and gas giant BP at the end of this year.
A group representing young people in towns and cities across the U.K. had sent a letter to the RSC on Sept. 26, saying they will launch a boycott campaign unless the theatre company severs its ties with BP.
BP sponsored the company's £5 ticket scheme for 16 to 25 year olds since 2013.
"Amidst the climate emergency, which we recognize, young people are now saying clearly to us that the BP sponsorship is putting a barrier between them and their wish to engage with the RSC. We cannot ignore that message," the RSC said.
BP released a statement saying, "We're disappointed and dismayed that the RSC has decided to end our partnership early."
As part of BP's sponsorship of arts and culture, the company works with the British Museum, the Royal Opera House and the National Portrait Gallery.
By Zeynep Beyza Kilic