Türkiye’s Togg starts working on new B-SUV model

BURSA, Türkiye

Turkish carmaker Togg has started working on a new T8X model, a B-segment sport utility vehicle (SUV), as the firm’s CEO Gurcan Karakas told Anadolu that they will unveil the new model after sales of the T10F sedan start next year.

During a test drive at a Togg campus in Bursa, northwestern Türkiye, Karakas said an all-wheel-drive version of the T10X will be offered for sale this June-July as a limited edition.

“We continue our operations to gradually gain a foothold in Europe since the end of last year, and we already established our company, Togg Europe GmbH, in May 2021,” he said.

“Currently, we’re building the infrastructure and we want to start the pre-order of the T10X in Europe at the end of this year, and start the deliveries of the new 2025 model,” he added.

Change of plans in target markets ⁠

Karakas said Togg’s overseas target market strategy was revised after monitoring market dynamics.

They previously planned to start from Scandinavian countries, making their way to the Netherlands and Belgium, but there has been a change of plans.

“The sector is advancing quickly and Chinese carmakers are spreading everywhere, which is why we decided to enter the markets of Europe, specifically the ‘triangle’ of Germany, France, and Italy, which make up the biggest European car market, as we feel confident in our experience and in ourselves as a firm,” he said.

⁠‘No firm but Togg produced, sold 20,000 units in first year of production’

Karakas stressed that they got record demand for the new models they put out, as last year they sold all the vehicles they were planning to make during the year within 18 hours.

“From the sales, we saw that Türkiye is ready for such a change to electric vehicles, with customers purchasing the T10X consciously, and more than 80% of the sales were for the highest-end version of the vehicle, and since April 2023 to the end of the year, we made the delivery of the first 20,000 vehicles,” he said.

“There is not a single firm in the world known to have produced 20,000 units of vehicles in their first year of production and have sold them all, at least to our knowledge, which is why this is a remarkable success for our country and every one of us, marking it a pleasant beginning,” he added.

“So we’re working night and day to follow through after our first success story.”

Success to continue with new models

Karakas underlined that their success will continue with new models.

“We unveiled the T10F in January, but we started working a year before, and similarly, we’re putting in efforts to bring the success to our next models after the T10F, preparing the B-segment SUV T8X for this time next year,” he said.

*Writing by Emir Yildirim in Istanbul