Meta's Threads app, rival to X, reaches 275M monthly active users

ISTANBUL

Meta Platforms' Threads app, which is a rival to X, formerly known as Twitter, now has reached almost 275 million monthly active users, according to CEO Mark Zuckerberg.

"It has been growing more than 1 million sign-ups per day," he said on an earnings call late Wednesday after the release of Meta's financial results.

"Engagement is growing too. So, we continue to be on track towards this becoming our next major social app," he added.

Threads had approximately 200 million monthly active users during the April - June period, according to Meta's financial report released in July.

The number of users is up 175% from July - September of 2023 when it had 100 million users.

Threads launched in July 2023 as a rival to billionaire Elon Musk's X, who bought Twitter in 2022 for $44 billion.