The training aimed to help participants learn the basic concepts of search engine optimization (SEO), gain knowledge about strategies to enhance visibility and accessibility in the digital environment, and become familiar with the technologies used in this field.

In the training session delivered by SEO Specialist Celil Topçuoğlu, topics such as “Search Engines’ Logic for Understanding Content,” ⁠⁠“The Fundamental Components of Content Optimization,” “Keyword and Semantic Structure Setup,” “Content Optimization in the Age of Artificial Intelligence,” and “Content Strategy and Practical Content Analysis for Corporate Websites.”

The training also highlighted the importance of proper keyword usage for the visibility of digital content. Strategic methods to help news and corporate content rank higher in search engines were shared.

The training was supported by examples and hands-on exercises, providing participants with practical knowledge.