Turkish electricity distributors cannot meet consumers' high expectations, according to Accenture's report “Changing Energy Consumer of Turkey,” released on Monday.
'There will be 25 million more consumers by 2016 as a result of the electricity market liberalization by segregating distribution and retail channels in Turkey's electricity market,' said Hakan Irgit, president of Accenture Energy Group in Turkey.
The report is a result of two-year study, which includes interviews with 1,000 residents in 72 cities in Turkey.
'There will be a very competitive market as each consumer will have the possibility to switch to any distributor company which offers the best rates. Distribution firms have to transform their business model to adapt to the new market conditions,' Irgit said.
Turkish consumers have a great level of awareness, but so far there is a lack of information from distribution companies on the service they will receive, Bakatjan Sandalkhan, energy group consultancy director of Accenture explained.
'Half of the consumers want to change their current distribution company,' he added.
Sandalkhan said that distribution companies should switch to consumer-oriented models urgently not to lose their customers.
'Turkish electricity consumers demand a simple, plain and informative service,' he insisted.
He added that distributors do not know their customer base and said they should optimize consumer relationships through creating customer loyalty schemes.
The report said that new technologies which provide smart consumption, empowers consumers in taking more utilization control from suppliers.
According to the report, Turkish consumers favor solar energy with 72 percent wanting to build solar panels on the roof of their houses.
By Arif Hudaverdi Yaman