We, as the Anadolu Agency, asked ourselves: Can we broadcast our great country's views to the whole world? Do we have an influence on the global agenda? Our answer was brief: No. Therefore, we have made a decision: We are obliged to be 'the powerful news agency of the powerful Turkey'. We have to become a globally influential institution. Our decision has led to the Anadolu Agency's 100th Year Project.
The Anadolu Agency has completed its restructuring process with a new institutional identity, according to the motto 'reliable, impartial, ethical, fast' journalism in line with the recent developments in the media industry. AA has set its most important goal in the Centennial Vision as becoming one of the "five most influential news agencies of the world" by 2020.
AA: Source of Reliable News
Nearly 1,200 subscribers from news media such as newspapers, television networks, Internet portals as well as state institutions, banks and leading companies from the private sector follow Anadolu Agency as the most reliable source to get news. The agency offers its subscribers 600 regular and around 60 special news items daily as well as more than 600 photographs and 140 video footage. These numbers double up when local news items and photographs are added.
Our Strength in Photography
The number of photographs at Anadolu Agency's digital archives has reached nearly 1.5 million as the biggest digital photo archive in Turkey. Since 2007 AA has provided more than 32 thousand photos to foreign news agencies. AA is the first news agency in Turkey to employ a photojournalist holding a paragliding license and it is also the first that went 630 meters down below the surface in a coal mine in Zonguldak, Turkey, for photographing. AA's photojournalists and cameramen are frequent winners in competitions they participate each year.
News in 11 Languages
Anadolu Agency is planning to increase the number of its regional offices in Turkey to 18 from 13 and its global offices from 39 to 80 by 2020. The agency also plans to launch broadcast in 11 languages including English, Arabic, Russian, Kurdish, Chinese, French, German and Spanish.
Anadolu Agency inaugurated its regional office in the Balkans on March 11, 2012, broadcasting in Bosnian, Serbian and Croatian. Broadcast in Azeri Turkish and Russian is set to begin from the Caucasus regional office in Baku, Azerbaijan, whereas broadcast in Arabic will have its headquarters in Cairo, Egypt.
Anadolu Agency actively cooperates with and receives news items from international news agencies such as the Associated Press (United States), AFP (France), DPA (Germany), EFE (Spain), ANSA (Italy), XINHUA (People's Republic of China) as well as with 100 state-run news agencies from around the world. These news items are offered to the media in Turkey and AA reports developments in Turkey to the news agencies its cooperates with.
Anadolu Agency holds the rotating presidency of the Organization of Asia-Pacific News Agencies (OANA) since 2010. AA is also among the founding members of the European Alliance of News Agencies, Alliance of Mediterranean News Agencies, Alliance of News Agencies of the Turkic Speaking Countries and the Association of the Balkan News Agencies-Southeast Europe.
Following visits by Anadolu Agency executives in Spring 2012, AA also decided to engage in cooperation with United Arab Emirates National Media Council, Emirates News Agency, Al Jazeera TV network, Qatar News Agency and Kuwait News Agency.
AA Difference in New Media
The aa.com.tr website, whose design has been renewed, broadcasts news reports in four languages. iPhone, iPad, tablet and android applications are reflection of "new media" concept. The Agency also broadcast through social networks such as Twitter, Facebook, Linked-in, YouTube, Vimeo. Within the scope of a contract which was signed with Turkey's leading GSM operator Turkcell, 1,500 voice and 600 data lines will be offered to the use of AA for three years. Under the agreement and campaigns, all reporters were given iPhone while editors and administrators were given iPad.
Every morning all regional directors and AA's correspondents in other countries hold a meeting on the diary through teleconference. This meeting which is called "Editor's Desk" also hosts ministers and foreign leaders.
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